Online marketing materials for awesome businesses!
Take the burden of writing off your shoulders. Because obviously you’ve got better things to do than spending hours perfecting marketing materials. Writing can easily become a full-time job, but I’m willing to bet your plate is already full enough.
So, if you need some awesome writing for your awesome business, this is the place to be. Because this is where you can learn more about the kinds of writing I do, so you’ll know whether or not I offer the service you need.
Here’s a short and simple list of my services:
- Blog posts
- Web copy
- Marketing emails
- Sales and landing pages
Of course, you don’t necessarily need all those types of writing. But read on if you want a more detailed explanation of how each of these types of writing can help your business, or if your want a more in-depth explanation of what I do.
Blogging can boost your website traffic and improve your SEO. Then, once you’ve got all that lovely traffic coming in, your blog can help you turn website visitors into leads. Finally, once you have more leads, you’ll get more sales. Simple!
Good blog posts show that you know your stuff when it comes to your industry! This helps you to build a dedicated audience of potential customers.
With the benefit of a dedicated audience and improved SEO, blogging can help you achieve long-term marketing success. After all, once you publish a blog post, your readers and search engines can see it forever. Even a post that’s been up for a few years could help you generate new leads.
You can also let people know whenever you publish new content to your blog via email and social media, driving EVEN MORE traffic to your website.
I aim to write entertaining, informative blog posts for my clients. Additional help with sourcing or designing images to go with blog posts is negotiable. Doesn’t matter what the details of your project is, ask and I’ll let you know if we can do this thing!
Your website is like the hub of all your online marketing. The copy on its main pages should bring out your business’ personality and help you build your voice online.
More importantly, your main website pages should help you convert visitors into leads and sell your product or service. The copy on your site’s main pages is all about connecting with your target customers. It’s about telling people who you are, what you do and why they should care, so people know exactly what market you serve. Then, once everyone knows who your target market is, your web copy should do a good job of convincing the right people to buy.
We can talk about what your goals are for your website. With your passion for your business and my copywriting background, we can work together so your website copy bursts with enthusiasm and personality while driving more sales.
If you don’t have an email list, you’re losing out.
Building an email list is one of the most reliable ways to get traffic to your website. With email marketing, you don’t have to worry about search engine algorithms or the policies of the social platforms you use. Every time you send out a marketing email, a few of the people on your email list are sure to open it.
An email list is like a jar in which you collect leads for your business. The people who sign up for your list obviously have an interest in your industry. Meaning your list is teeming with people who fit your target customer profile.
So, whenever you send out a marketing email, there’s a good chance you’ll convert some of your oh-so-carefully collected leads into customers. What’s not to love?
However, like with anything else, you want your emails to attract attention and make people fall in love with your business. If your marketing emails are boring, they simply won’t do the trick. Let me help you write emails your audience will enjoy reading! Talk to me about the goals you have for your list and we can get started on boosting your list’s ROI.
Sales and Landing Pages
This is where you get down to business!
Sales and landing pages are focused solely on conversions. These are basically pages that are free of any distractions and focus on getting readers to take one specific action.
You only get one chance to convince your readers to take action, so your sales and landing pages should be compelling. Weak copy can kill your results.
I’ll help you craft sales and landing pages that get results. If I think it can help, I’ll even send you two similar pages so you can do A/B testing and see what works best. After that, feel free to get back to me and suggest more tweaks. I’ll keep editing your page until you’re satisfied that it’s getting the best results possible. And I’ll do all of that without charging you extra for it. Because, when it comes to good sales and landing pages, I know testing and making improvements is everything.
Many businesses use e-books as part of an in-depth content strategy. Much like a good blog post, a good e-book will show your readers that you know your stuff and help you build trust, which can help you generate new leads.
E-books can also be used for the same purpose as white papers: to educate leads with the aim of converting them into customers.
But writing a well-researched, informative e-book can take forever! Probably more time than you have.
If you think an e-book is the perfect addition to your online marketing strategy, feel free to get in touch. If you want to offer an e-book, but you don’t know where to start, we could eve discuss possible topics your e-book. Or if you already have an outline for an e-book, but you haven’t had time to finish it, I can help.
My editing services will depend entirely on your needs.
I can be your second pair of eyes, proofreading your writing to fix mistakes and make minor tweaks. But if you need more, I can also go through your work and do rewrites.
Feel free to ask me if you need something that isn’t listed on this page. I’ll let you know whether or not I can take on your project. If not, I’m sure I can help you connect with the perfect writer for your business.